CNN Int'l Launches Weekly Program Promoting Ethiopia

The Ethiopian Herald (Addis Ababa)
February 13, 2007
By WIC
Addis Ababa

CNN International has launched broadcasting a weekly TV programme that aims at promoting Ethiopia's tourist attractions and the culture and norms of its nations and nationalities.

The transmission that started yesterday is organized in accordance with the agreement reached between Walta Information Centre and CNN International to introduce to the world the positive images of the country in the spheres of culture and tourism.

Accordingly, one of the outstanding documentary productions of WIC entitled Artaale was aired yesterday.

CNN transmitted the abridged form of the documentary film which deals with depicting one of the active volcanoes in the world.

Artaale is located in Afar State 600-kms away fromAddis.

WIC has entered an agreement with CNN for the transmission of the programme with three of its five channels namely CNN international, CNN Espanola and CNN America in prime time or convenient time.

In the upcoming weeks of transmission CNN will air programmes that deal with Ethiopian Epiphany and Dire Sheikh Hussein shrine.